Digital Marketing Experience

Gorilla 76 Digital Marketing Strategist

January 2015-Present


  • Develop and manage inbound marketing campaigns for B2B companies on a quarterly basis
  • Identify SEO opportunities and develop campaigns that drive results around those opportunities 
  • Manage PPC campaigns on Google Adwords, Facebook Ad and Linkedin Advertising 
  • Convert traffic into leads by setting up conversion paths
  • Report on monthly KPIs
  • Collaborate with clients to develop new campaigns during quarterly meetings
  • Work with the graphic designer to identify and create conversion paths during website builds
  • Work with the developer to ensure our clients’ sites are search engine friendly
  • Help the business development team identify SEO and SEM opportunities for prospective clients 
  • Manage marketing interns and help with their professional development 
  • Created a link building system that capitalizes on the Gorilla 76’s industrial client-base 

Track Record:

  • On average my clients see a 58% increase in organic traffic YOY
  • On average my clients see a 101% increase in online leads YOY
  • 1st page rankings for various keywords

Mojo Ad Social Media Strategist                                                           

August 2014-December 2014

  • Developed the social media strategy for Blue Diamond Almond Breeze Milk.
  • Managed the Mojo blogs, Facebook and Twitter accounts.
  • Performed thorough secondary and primary research about millennials.

McCann Erickson World Group Marketing Intern

July 2014-August 2014

  • Traveled to Tokyo, Japan.
  • Worked with students from Waseda University to promote the hard candy category.
  • Focused on improving social media efforts for Halls and Xyli-crystal.

McCann Erickson World Group Marketing Intern

June 2014-July 2014

  • Traveled to Prague, Czech Republic
  • Worked with students from Charles University to create a concise marketing campaign.
  • Focused on improving the digital and social media strategy for Bohemia Chips. SEO Consultant                                                                          

May 2014-June 2014                                                                                     

  • Provided an in-depth SEO audit of the site.
  • Advised on-page SEO strategies for individual stories and key landing pages.

Veterans United SEO and Content Marketing Intern

May 2013-May 2014 and August 2014-Present

  • Performed site and content audits to improve SERP ranking for important keywords.
  • Conducted outreach to build links and drive traffic to key landing pages.
  • Managed the VU YouTube channel and optimized videos with call-to-actions.
  • Wrote content marketing blogs to generate leads and educate our target consumer.

NSAC Interactive Intern                                                                                 

September 2012-May 2013

  • Performed SWOT analysis for Glidden Paint.
  • Developed website and mobile app designs.

Technical Skills

SEO, Screaming Frog, WordPress, Google Analytics, BrightEdge, Buzzstream, Moz Open Site Explorer, Google Adword, Digital Photography, HTML 5, Markups, Followerwonk, Engagor, Facebook Ads, Majestic SEO, Final Cut/Premiere, Microsoft Excel

Education: University of Missouri – Columbia

Bachelor of Journalism in Strategic Communications

Graduation Date: Expected December 2014

Magna Cum Laude

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